Rebranding
in my professional journey, representing my most recent year-long endeavor. This brand resonates deeply with me as it's intertwined with my childhood – I recall fond memories of mesmerizing by the k-pop idol with a pure and pristine skin without a makeup. Innisfree have renowned for its utilization of real natural ingredients sourced from the Jeju Island. Amorepacific, its parent company, boasts its own green tea farm on Jeju Island, meticulously harvesting ingredients for their product lines.
Rebranding
However, the brand landscape has evolved, transitioning from its traditional roots to a more global perspective. Innisfree recognized the need to transcend its Jeju-centric narrative, thus embarking on a bold rebranding journey in 2024, introducing "The New Isle" – a concept inviting consumers to explore their new island of natural wonders.
The rebranding initiative serves as a gateway to this new island, characterized by its abundant natural and miraculous ingredients. Visual elements such as the logo, typography, layout, 3D graphic elements, photography, and advertisement seamlessly weave together to convey this refreshed identity.
