CLIPPA
CLIPPA
CLIPPA
Project
2020
Branding
Branding
Introducing Clippa:
Rebranding
Turning a mundane object into a premium brand.
Clippa is more than just a nail clipper; it's a symbol of embracing authenticity and true beauty. In a world where we often spend excessive time and effort on external adornments like ancy nails, heavy makeup, colorful hair, extravagant jewelry, Clippa asks us to pause and consider where real beauty truly originates.
1
Rebranding
My personal philosophy on beauty centers around authenticity. True beauty arises from embracing ourselves as we are, without the need for embellishments or artificial enhancements. As someone who strives to embody this philosophy daily, Clippa seeks to provoke thought and reflection on the essence of genuine beauty.
1
Rebranding
The inspiration behind Clippa stems from a simple yet indispensable object—an ordinary nail clipper that has been my faithful companion since childhood. Originally received as a gift from a piano contest, this unassuming tool has traveled with me around the world, silently bearing witness to my journey. While mundane objects like nail clippers may often go unnoticed, the longevity and quality of a well-made product can leave a lasting impression.
1
Rebranding
Clippa is more than just a brand; it's a support system for those on the journey to embrace their natural beauty—a journey fraught with challenges such as self-doubt, insecurities, and a sense of not being good enough. Through personal and professional hardships, I have reached a place of self-acceptance and understanding, where I can acknowledge and heal from past traumas and societal pressures.
1
Rebranding
My hope for Clippa is to inspire others to find inner peace and self-love by embracing their true selves. Because in a world that often dictates unrealistic standards of beauty, just being authentic is the most beautiful thing of all.
BFA Design
2015-2019
School of Visual Arts
Introducing Clippa:
Rebranding
Turning a mundane object into a premium brand.
Clippa is more than just a nail clipper; it's a symbol of embracing authenticity and true beauty. In a world where we often spend excessive time and effort on external adornments like fancy nails, heavy makeup, colorful hair, extravagant jewelry, Clippa asks us to pause and consider where real beauty truly originates.
1
Rebranding
My personal philosophy on beauty centers around authenticity. True beauty arises from embracing ourselves as we are, without the need for embellishments or artificial enhancements. As someone who strives to embody this philosophy daily, Clippa seeks to provoke thought and reflection on the essence of genuine beauty.
1
Rebranding
The inspiration behind Clippa stems from a simple yet indispensable object—an ordinary nail clipper that has been my faithful companion since childhood. Originally received as a gift from a piano contest, this unassuming tool has traveled with me around the world, silently bearing witness to my journey. While mundane objects like nail clippers may often go unnoticed, the longevity and quality of a well-made product can leave a lasting impression.
1
Rebranding
Clippa is more than just a brand; it's a support system for those on the journey to embrace their natural beauty—a journey fraught with challenges such as self-doubt, insecurities, and a sense of not being good enough. Through personal and professional hardships, I have reached a place of self-acceptance and understanding, where I can acknowledge and heal from past traumas and societal pressures.
1
Rebranding
My hope for Clippa is to inspire others to find inner peace and self-love by embracing their true selves. Because in a world that often dictates unrealistic standards of beauty, just being authentic is the most beautiful thing of all.
