BREAK THE RULE
BREAK THE
RULE
BREAK THE RULE
Project
2020
Poster
Poster
Winning awards at prestigious institutions
Rebranding
like the Type Directors Club and Graphis was a validation of my unique approach to design. Born and raised in South Korea, my cultural background deeply influences my artistic expression. When I arrived in America at the age of 15 to pursue my studies alone, I carried with me the core values and roots of my Korean heritage, shaping the way I perceive and think about the world.
1
Rebranding
During my sophomore year at SVA, I was tasked with creating a poster to promote the Type Directors Club. Inspired by the history of typography, I chose to incorporate elements of old Korean press into my design, arranging copies vertically like traditional Korean printing. While Mrs. Hedy critiqued the design, stating it didn't work vertically, I couldn't shake the question: "why not?"
1
Rebranding
Two years later, as a senior, I was given the opportunity to "break the design rule." I seized this chance to challenge Mrs. Hedy's critique by incorporating the old Korean writing system with the English alphabet. My goal was to defy readability, creating a poster where the message was intentionally obscure. Ironically, the poster served as an advertisement for an Korean tutor—a tongue-in-cheek nod to the concept.
1
Rebranding
Rule 1:
Break down words by syllables.
Rule 2:
Align the letters by the stem.
Rule 3:
Read it from right to left.
1
Rebranding
This project reinforced my appreciation for the intricacies of language and communication. It highlighted the beauty and complexity of how people around the world learn, communicate, and create. As a designer, I recognize the importance of clarity in conveying a message, yet I also relish in the freedom to break rules and challenge conventions. Each design is an opportunity to shape a piece of the world, wielding the power of creativity to captivate and inspire.
BFA Design
2015-2019
School of Visual Arts
Winning awards at prestigious institutions
Rebranding
like the Type Directors Club and Graphis was a validation of my unique approach to design. Born and raised in South Korea, my cultural background deeply influences my artistic expression. When I arrived in America at the age of 15 to pursue my studies alone, I carried with me the core values and roots of my Korean heritage, shaping the way I perceive and think about the world.
1
Rebranding
During my sophomore year at SVA, I was tasked with creating a poster to promote the Type Directors Club. Inspired by the history of typography, I chose to incorporate elements of old Korean press into my design, arranging copies vertically like traditional Korean printing. While Mrs. Hedy critiqued the design, stating it didn't work vertically, I couldn't shake the question: "why not?"
1
Rebranding
Two years later, as a senior, I was given the opportunity to "break the design rule." I seized this chance to challenge Mrs. Hedy's critique by incorporating the old Korean writing system with the English alphabet. My goal was to defy readability, creating a poster where the message was intentionally obscure. Ironically, the poster served as an advertisement for an Korean tutor—a tongue-in-cheek nod to the concept.
1
Rebranding
Rule 1: Break down words by syllables.
Rule 2: Align the letters by the stem.
Rule 3: Read it from right to left.
1
Rebranding
This project reinforced my appreciation for the intricacies of language and communication. It highlighted the beauty and complexity of how people around the world learn, communicate, and create. As a designer, I recognize the importance of clarity in conveying a message, yet I also relish in the freedom to break rules and challenge conventions. Each design is an opportunity to shape a piece of the world, wielding the power of creativity to captivate and inspire.
