Rebranding
K-beauty events I led was a pop-up event in LA. This event ingeniously fused the laid-back vibes of LA's west side with the captivating essence of K-Beauty. The concept was a seamless collaboration, blending two distinct brands, Innisfree and Laneigeo in perfect harmony. Our goal was to create an immersive experience where attendees could explore and appreciate the unique offerings of each brand while enjoying the vibrant atmosphere. This was achieved through a clever use of color, with one brand highlighted in princess pink and the other in oceany emerald green.
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Rebranding
During the event, Laneige took the spotlight, proudly showcasing its No.1 Lip treatment product in the US, the Lip Sleeping Mask, featuring diverse fruity juicy flavors, and spearheaded by the captivating Sydney campaign. Meanwhile, Innisfree focused on spotlighting its best-selling products, including the Daily UV sunscreen, Green Tea hyaluronic serum and cream, Cherry Blossom Glow Jelly Cream, Volcanic Clay Mask, and dewy tint lip balms with a beachy vibe. Each product represented the pinnacle of K-Beauty innovation, captivating attendees with their affordability, efficacy, and allure.
