Welcome!

Ⓒ 2024

Welcome!

Ⓒ 2024

Welcome!

Ⓒ 2024

NYC X KOREA

NYC X KOREA

Skincare Brand

2023

Live Events

Live Events

Graphic Designer

June-March

AMOREPACIFIC US INC.

The first major project I spearheaded

The first major project I spear-headed

Rebranding

was the NY pop-up event in Soho. The concept was to immerse people in the vibrant world of K-pop and beauty culture within the bustling NYC metro system. We designed the event to mimic the New York subway, encouraging attendees to travel to Korean pop culture and beauty.

1

Rebranding

At the entrance, visitors received a subway map, which they could fill with stickers gathered at each station. This was invented to ensure everyone experience every facet of our event and get free gift bags. Stations were including Laneige’s lip sleeping mask, water bank hydration, BTS set, featuring their album, Butter and the limited butter flavorred lip sleeping mask was included, photo-op, innisfree’s skincare consultation, featuring holiday gift sets, and green tea hydration, and finally checkout station with free gift bags.

BRANDING

BRAND
ING

ZOOM IN TO VIEW

SPACE DESIGN

SPACE DESIGN

PRINTS

DIGITAL

DIGITAL

VIEW ARTICLE

VIEW ARTICLE

VIEW EVENT

It was the first time working with Shopify team, as it marked our inaugural large-scale pop-up event for the first time in Soho. Despite encountering numerous learning curves along the way, we were filled with excitement and determination to make it a success.

VIEW EVENT

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Rebranding

When our team hesitated to take on the task of crafting the brand identity for the event, as it was a new endeavor for us, I saw an opportunity and decided to present some logo options I had developed to my manager, Yuhan. To my delight, she appreciated my designs and shared them with the team. This fortunate turn of events allowed me to take the lead in further developing the whole brand identity, which included elements such as the logo, color palette, typography, graphic elements, and digital and print assets. This project provided me with an opportunity to push my limit and showcase my potential.

1

Rebranding

Previously, I had primarily handled tasks such as emails, website banners, image resizing, but when this project came along, I was so eager to dive in and fulfill my role. Working on these aspects filled me with a deep sense of fulfillment and excitement. I am truly grateful for the support and encouragement I received from both my creative boss and manager, Stevie and Yuhan. Their recognition of my potential and passion gave me the confidence to lead this project. Their belief in me provided me a healthy working environment where I could thrive, and I am immensely thankful for their guidance and support throughout the process. This project not only allowed me to showcase my capabilities but also ignited my enthusiasm to take on future challenges with confidence.