Rebranding
We introduced Innisfree to Sephora, influencers, and the beauty industry through SMC & Sephoria events. Despite the challenges of managing the projects in this period of time, we made significant strides.The SMC event, though modest in scale, effectively highlighted our new identity, setting us apart from competitors. It was my first opportunity to enhance my 3D skills for in this projects to showcase and present the product displays and diverse activities in these booths. From new branding to set design, it was a profound learning experience for me. I'm honored our efforts were recognized with an award from Sephoria, particularly for our virtual video, which provided an informative yet entertaining introduction to our bestselling products.